Reviewing your marketing program is something every small business must do at least every four to six months.

To insure that you are on the right track, a good place to start is with a clean slate. (This is also a reality check to make sure you are still serving the needs of your clients; remember, change is the only constant in business.)

The first step is to answer the following questions:

• Who are you?
• What are your strengths?

Keeping your answers in mind, answer these next two questions:

• Who are your target markets?
• What do they want?

These four answers will help you decide the best way to reach your clients. Consider the following four marketing options:

• referral marketing
• sphere of influence marketing
• niche marketing
• geographic marketing
  

Each of these four options represent a different marketing process. By selecting the one that best fits your vision, you can now channel all your efforts in a single, more powerful process.

While these is a simple look at the development process for a marketing process, it is one of the best ways to focus your efforts.

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The lights in your business always shine brighter when you share the spotlight with others in your network!

Have a great day!
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