Another word for "identity as used in this blog is " brand". Our identity has to be managed thus you must understand its components . You project our brand in the following four ways:

•  who you are
•  what do you do
• How you do it
• Where do you want to go.
  

These four actions are the building blocks of your identity. Take a close look at each of these four ways and write down your personal answer to each of these questions. The answers will change and mature as your business grows, but always  remember that these are your building blocks.

We build our brand by:

• the products and services you offer.  Quality and reliability are two important factors.
• where do you make or sell your products/services.
  
• how do you present your product
• how do you behave with your clients, customers and everyone else

As a small business, perhaps even a new business, you have a clean slate upon which to build your identity. If you haven't given this issue a lot of thought, start now. As your business grows you identity will become one of your major assets.

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A winner knows how much he still has to learn, even when he is considered and expert by others. A loser wants to be considered and expert by others before he has learned enough to know how little he knows.