Creating Advantages
" Unless companies have a clear vision about how they are going to be distinctly different and unique, offering something different than their rivals , they are going to get eaten alive by the intensity of competition." " It's not just a matter of being better at what you do -- it's a matter of being different at what you do."
With that said, how do you actually reshape and redefine your industry? This is a challenge that every business owner has to address. Without solutions to this question, you will continue to struggle in the job you created for yourself ( your business) and perhaps wonder why you never get ahead.
The current economic uncertainty adds another dimension and that, along with the growth of smart phones, tablets and other, rapidly changing technical advances, is changing the attitude of the consumer.
Small business owners have to be one step ahead of the cutting edge of trends, both in consumer wishes and methods of fulfilling those wishes.
The quality of the product or service has to continually be improving and the delivery process has to be accelerated. Perhaps there is a growing trend for instant gratification on the part of the consumer. Unfortunately, as business owners, we have to spend many hours to define the unique process that will satisfy our customers.
There are many parts to this issue, but a basic part is frequent and meaningful communications with your customers/clients.
You know the mechanics of your business, work with your coach to develop the unique delivery process required for success.
________________________________________________________________________
The real voyage of discovery consists ..... in seeing with new eyes.
With that said, how do you actually reshape and redefine your industry? This is a challenge that every business owner has to address. Without solutions to this question, you will continue to struggle in the job you created for yourself ( your business) and perhaps wonder why you never get ahead.
The current economic uncertainty adds another dimension and that, along with the growth of smart phones, tablets and other, rapidly changing technical advances, is changing the attitude of the consumer.
Small business owners have to be one step ahead of the cutting edge of trends, both in consumer wishes and methods of fulfilling those wishes.
The quality of the product or service has to continually be improving and the delivery process has to be accelerated. Perhaps there is a growing trend for instant gratification on the part of the consumer. Unfortunately, as business owners, we have to spend many hours to define the unique process that will satisfy our customers.
There are many parts to this issue, but a basic part is frequent and meaningful communications with your customers/clients.
You know the mechanics of your business, work with your coach to develop the unique delivery process required for success.
________________________________________________________________________
The real voyage of discovery consists ..... in seeing with new eyes.
Marcel Proust
Visited the DUCK today, next week should be the coming out party.
Nick Petra
Certified Financial Planner
Business Coach and Mentor
e-mail: nick@nickpetra.com
Nick Petra
Certified Financial Planner
Business Coach and Mentor
e-mail: nick@nickpetra.com
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